Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

Blaunch! (i.e., blog launch)

By Lysa Fitzhugh
As if I didn’t have enough to do. Another blog. Blogging can take up time and be frustrating – if I have nothing to say. As it turns out, I’ve been working in strategic communications for about 20 years, and that leaves me with experiences to share and recommend, techniques and tactics to contemplate, client scenarios to discuss, and of course, annoyances to vent.

I originally thought I’d start this resource as a repository of information compiled in such a way that makes sense to me based upon my experiences. Something I could tap into (and add to) from any location without missing a beat. (I’ve changed places of employment enough times to get tired of rebuilding files and adapting them to a new environment, or to just keep them updated.) So it makes sense to put them online. My portfolio Web site did not make sense for a storage area, nor did a business Web site. As I contemplated the right venue, blogging exploded and became more accessible. Simultaneously, my need to create an online “library” evolved into a type of open forum, much like the open marketplace of ideas, to serve more than just me. So here is Bailiwicking!

The term ‘bailiwick’ is used when referring to “an area of activity in which somebody has particular responsibility, or in which he or she has specialized knowledge or ability.” (Encarta® World English Dictionary © 1999 Microsoft Corporation. Bloomsbury Publishing Plc.) As with many of my colleagues in this field, the core of my being is communications. Sounds corny, I know, but anyone who knows me would concur. And so, strategic communications is my bailiwick and in this blog I will, well, be ‘bailiwicking.’

There are several online resources by other communicators/groups I tap into for fodder and I may refer to them in this blog. I didn’t create this field and I don’t own it. It’s about sharing and supporting the strength and continual growth of strategic communications – be it PR, marcomm, creative, social media, audience engagement, strategy or tactics. It’s about contributing to the field from a unique perspective and understanding the similarities of all perspectives. This is my hat in the ring of chatter about strategic communications.

Dialogue welcome!

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