Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

Social Media Engagement | My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption [Robert Lavigne]

The current and future impact of digital and social media on PR is undeniable. I’m puzzled and somewhat surprised when new mediums are not embraced by PR practitioners and businesses. After all, it’s about communicating and getting and receiving messages however they are being communicated.

Fear of losing control of the message (and traditional strategy) is a thin veil for not being interested in truly engaging. A big factor in this new and evolving form of engagement is the fact that by getting immediate, raw feedback and digital coverage, we as practitioners now know, TRULY know, the response to our messaging and how to respond in order to reach people and ultimately grow a community — and, yes, positively affect the bottom line.

Robert Lavigne explores a related philosophy and shares his observation of the three gears of engaging in social media. Read on!

My Thoughts Enclosed: The Three Gears
of Enterprise Social Media�Adoption

By Robert Lavigne (September 16, 2010)

I was talking with my RHB-pal,Dave Howlett, on Facebook a few days ago about the problem with Social Media Experts. I made a point of stating how many of these so-called “experts” were quite often pushing social tools (e.g. Twitter, YouTube, Facebook) without a clear understanding on their proper use. I ended my mini-rant with a statement that many social tool adopters were left stuck in a broadcasting mindset, leaving them wondering why they weren’t finding success. This lack of success was often leaving a bad impression on not only the toolsets being promoted, but more importantly a bad vibe on the entire consultancy process around their adoption. Read more via My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption « My Thoughts Enclosed….

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Filed under: AUDIENCE ENGAGEMENT, PR, SOCIAL MEDIA, STRATEGY, , , , ,

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… or is the medium the mass age?

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About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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