Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

Do new social media tactics net desired results? A case to study via Peter Gabriel

While watching David Letterman tonight, I was intrigued with the publicity tactic of promoting Peter Gabriel’s new album—New Blood—by performing one song on the show and driving fans to a website for a full, ‘on demand’ performance. A money saving/money making idea that incorporates fan engagement as well as measurement via site hits. Brilliant.

I’m curious if many of my colleagues in the field have used this tactic, what the results were and how satisfying or lucrative it was. Do tell.

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Filed under: AUDIENCE ENGAGEMENT, CASE STUDIES, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , ,

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… or is the medium the mass age?

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About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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