Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

All Hail King Content!

Content is and will always be king. Only the methods of getting messages to the villagers change. This being said, it can be difficult keeping other departments/colleagues/clients aware of this tried and true method–content strategy first!

Covering social media ground is important, yes, but it’s merely a tactic. You need meat and potatoes on that plate if you’re going to serve it and expect your audience to take it in and digest it for good use. Metaphors aside, with a content strategy in place from the start, you can instantly infiltrate all applicable mediums with intended messages tweaked (or not) for the appropriate target.

So, PR/communications leaders, add to you list of duties, giving your colleagues and clients early and constant reminders why we do what we do and why we lean hard on strategy from the get-go. Shel Holtz writes:

“For communicators, stellar outcomes begin with understanding what a strategy is and how it differs from objectives and tactics. Strategies define overarching approaches to achieving business goals. Tumblr, Instagram and every other platform on the planet are tactics selected to meet the measurable objectives you identify in support of your strategy.”

via Why you don’t need a Facebook strategy | Articles | Home.

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Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, COMMENTARY, SOCIAL MEDIA, STRATEGY, , , , ,

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… or is the medium the mass age?

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About a Medium (A vehicle of communication … not a psychic.)

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