Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

4 Things Highly Persuasive Speakers Do | Inc.com

women-presenting-1940x900_29955-Inc-SimsWyethThis is a nice piece (by Sims Wyeth via Inc.com); especially for those concerned about engaging their audiences.

Sims Wyeth & Co.

Photo of Sims Wyeth via Inc.com

 Unfortunately, many individuals and organizations push out loads of “stuff” via social media and other mediums and feel they’ve done their part, only to wonder why their audiences show little to no interest–be it sales increased or awareness heightened. Whether by articles, social media or in person, there’s always a story to be told and a “why” to explain. THAT is the moment people become mentally engaged and follow through with action!

Wyeth paints a clear picture of engagement.
Read on via 4 Things Highly Persuasive Speakers Do | Inc.com.

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Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, CREATIVE, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , , , , ,

All Hail King Content!

Content is and will always be king. Only the methods of getting messages to the villagers change. This being said, it can be difficult keeping other departments/colleagues/clients aware of this tried and true method–content strategy first!

Covering social media ground is important, yes, but it’s merely a tactic. You need meat and potatoes on that plate if you’re going to serve it and expect your audience to take it in and digest it for good use. Metaphors aside, with a content strategy in place from the start, you can instantly infiltrate all applicable mediums with intended messages tweaked (or not) for the appropriate target.

So, PR/communications leaders, add to you list of duties, giving your colleagues and clients early and constant reminders why we do what we do and why we lean hard on strategy from the get-go. Shel Holtz writes:

“For communicators, stellar outcomes begin with understanding what a strategy is and how it differs from objectives and tactics. Strategies define overarching approaches to achieving business goals. Tumblr, Instagram and every other platform on the planet are tactics selected to meet the measurable objectives you identify in support of your strategy.”

via Why you don’t need a Facebook strategy | Articles | Home.

Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, COMMENTARY, SOCIAL MEDIA, STRATEGY, , , , ,

Do new social media tactics net desired results? A case to study via Peter Gabriel

While watching David Letterman tonight, I was intrigued with the publicity tactic of promoting Peter Gabriel’s new album—New Blood—by performing one song on the show and driving fans to a website for a full, ‘on demand’ performance. A money saving/money making idea that incorporates fan engagement as well as measurement via site hits. Brilliant.

I’m curious if many of my colleagues in the field have used this tactic, what the results were and how satisfying or lucrative it was. Do tell.

Filed under: AUDIENCE ENGAGEMENT, CASE STUDIES, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , ,

Social Media Engagement | My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption [Robert Lavigne]

The current and future impact of digital and social media on PR is undeniable. I’m puzzled and somewhat surprised when new mediums are not embraced by PR practitioners and businesses. After all, it’s about communicating and getting and receiving messages however they are being communicated.

Fear of losing control of the message (and traditional strategy) is a thin veil for not being interested in truly engaging. A big factor in this new and evolving form of engagement is the fact that by getting immediate, raw feedback and digital coverage, we as practitioners now know, TRULY know, the response to our messaging and how to respond in order to reach people and ultimately grow a community — and, yes, positively affect the bottom line.

Robert Lavigne explores a related philosophy and shares his observation of the three gears of engaging in social media. Read on!

My Thoughts Enclosed: The Three Gears
of Enterprise Social Media�Adoption

By Robert Lavigne (September 16, 2010)

I was talking with my RHB-pal,Dave Howlett, on Facebook a few days ago about the problem with Social Media Experts. I made a point of stating how many of these so-called “experts” were quite often pushing social tools (e.g. Twitter, YouTube, Facebook) without a clear understanding on their proper use. I ended my mini-rant with a statement that many social tool adopters were left stuck in a broadcasting mindset, leaving them wondering why they weren’t finding success. This lack of success was often leaving a bad impression on not only the toolsets being promoted, but more importantly a bad vibe on the entire consultancy process around their adoption. Read more via My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption « My Thoughts Enclosed….

Filed under: AUDIENCE ENGAGEMENT, PR, SOCIAL MEDIA, STRATEGY, , , , ,

About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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