Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

4 Things Highly Persuasive Speakers Do | Inc.com

women-presenting-1940x900_29955-Inc-SimsWyethThis is a nice piece (by Sims Wyeth via Inc.com); especially for those concerned about engaging their audiences.

Sims Wyeth & Co.

Photo of Sims Wyeth via Inc.com

 Unfortunately, many individuals and organizations push out loads of “stuff” via social media and other mediums and feel they’ve done their part, only to wonder why their audiences show little to no interest–be it sales increased or awareness heightened. Whether by articles, social media or in person, there’s always a story to be told and a “why” to explain. THAT is the moment people become mentally engaged and follow through with action!

Wyeth paints a clear picture of engagement.
Read on via 4 Things Highly Persuasive Speakers Do | Inc.com.

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Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, CREATIVE, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , , , , ,

All Hail King Content!

Content is and will always be king. Only the methods of getting messages to the villagers change. This being said, it can be difficult keeping other departments/colleagues/clients aware of this tried and true method–content strategy first!

Covering social media ground is important, yes, but it’s merely a tactic. You need meat and potatoes on that plate if you’re going to serve it and expect your audience to take it in and digest it for good use. Metaphors aside, with a content strategy in place from the start, you can instantly infiltrate all applicable mediums with intended messages tweaked (or not) for the appropriate target.

So, PR/communications leaders, add to you list of duties, giving your colleagues and clients early and constant reminders why we do what we do and why we lean hard on strategy from the get-go. Shel Holtz writes:

“For communicators, stellar outcomes begin with understanding what a strategy is and how it differs from objectives and tactics. Strategies define overarching approaches to achieving business goals. Tumblr, Instagram and every other platform on the planet are tactics selected to meet the measurable objectives you identify in support of your strategy.”

via Why you don’t need a Facebook strategy | Articles | Home.

Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, COMMENTARY, SOCIAL MEDIA, STRATEGY, , , , ,

Do new social media tactics net desired results? A case to study via Peter Gabriel

While watching David Letterman tonight, I was intrigued with the publicity tactic of promoting Peter Gabriel’s new album—New Blood—by performing one song on the show and driving fans to a website for a full, ‘on demand’ performance. A money saving/money making idea that incorporates fan engagement as well as measurement via site hits. Brilliant.

I’m curious if many of my colleagues in the field have used this tactic, what the results were and how satisfying or lucrative it was. Do tell.

Filed under: AUDIENCE ENGAGEMENT, CASE STUDIES, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , ,

Social Media & PR | Valley PR Blog » Has Social Media Brought Us Closer in PR?

The following post by Charlotte Shaff appears on Valley PR Blog’s Web site and discusses the changing world of PR with the emergence of social media. I appreciate this and the fact that I’ve ‘met’ colleagues in the field
through social media. The connective/collaborative force is how, I
believe, our profession should evolve for the support of our roles and
our clients/organizations. Read on!

Has Social Media Brought Us Closer in PR

By Charlotte Shaff on January 24th, 2011 In Professional Development, Social Media

Lately I’ve been thinking about how much social media has expanded my friendships and relationships in the PR and Phoenix media world since I started out in 2005. Back when I started my biz, I pretty much knew what made a good story and … [more, via Valley PR Blog » Blog Archive » Has Social Media Brought Us Closer in PR?.]

Filed under: BEST PRACTICES, PR, SOCIAL MEDIA, , , , , ,

Social Media Engagement | My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption [Robert Lavigne]

The current and future impact of digital and social media on PR is undeniable. I’m puzzled and somewhat surprised when new mediums are not embraced by PR practitioners and businesses. After all, it’s about communicating and getting and receiving messages however they are being communicated.

Fear of losing control of the message (and traditional strategy) is a thin veil for not being interested in truly engaging. A big factor in this new and evolving form of engagement is the fact that by getting immediate, raw feedback and digital coverage, we as practitioners now know, TRULY know, the response to our messaging and how to respond in order to reach people and ultimately grow a community — and, yes, positively affect the bottom line.

Robert Lavigne explores a related philosophy and shares his observation of the three gears of engaging in social media. Read on!

My Thoughts Enclosed: The Three Gears
of Enterprise Social Media�Adoption

By Robert Lavigne (September 16, 2010)

I was talking with my RHB-pal,Dave Howlett, on Facebook a few days ago about the problem with Social Media Experts. I made a point of stating how many of these so-called “experts” were quite often pushing social tools (e.g. Twitter, YouTube, Facebook) without a clear understanding on their proper use. I ended my mini-rant with a statement that many social tool adopters were left stuck in a broadcasting mindset, leaving them wondering why they weren’t finding success. This lack of success was often leaving a bad impression on not only the toolsets being promoted, but more importantly a bad vibe on the entire consultancy process around their adoption. Read more via My Thoughts Enclosed: The Three Gears of Enterprise Social Media Adoption « My Thoughts Enclosed….

Filed under: AUDIENCE ENGAGEMENT, PR, SOCIAL MEDIA, STRATEGY, , , , ,

Intermingling: How to Use Twitter for Media Relations | Social Media Today [Robert A. Burns II]

New mediums meet old professions (ahem, journalism and PR) and the dynamics are far reaching and still somewhat untapped — but the professions remain the same. Journalism is about getting accurate information quickly and telling the story to the public. For journalists and PR folks alike, it’s about connecting and feeding off each other for the best possible outcome and engaging each other as well as the public. Hence, the newest of communication tools must be used with the same premise. Robert A. Burns II lays out the basics in his article regarding Twitter usage and media relations. Read on!

How to Use Twitter for Media Relations

By Robert A. Burns, II (August 11, 2010)

Many public relations professionals worldwide dream of the day that they can successfully pitch their latest and greatest story with the world via ‘the little blue bird.’ And quite naturally so, after more than 20 billion tweets. The real-time social platform Twitter has firmly established itself as not only one of the largest online hubs of social activity, but also as a fairly ripe vehicle for media pitches, a realization that has PR professionals rejoicing. It can make your job much easier — if you do it right. More via How to Use Twitter for Media Relations | Social Media Today.

Filed under: BEST PRACTICES, PR, SOCIAL MEDIA, STRATEGY, , , ,

More PR for PR

By Lysa Fitzhugh

Now that social media is part of the communication mix, I worry the profession of strategic communications (strategy, messaging, PR, marcomm, engagement, tactics) is more misunderstood by nonpractitioners than before.

Companies, products, services and individuals are more available and in your face than ever before and those who already have a good strategic communications (stratcomm) mix are incorporating modern tools and tactics. Bravo! Others are working on a shoestring budget and relying heavily on social media alone … risky, but still an effort worth applauding. Here’s the problem: they often neglect to incorporate strategy. Being visible is not enough – but I won’t preach to the choir.

We in the field of stratcomm are even more beholden to our own and the profession to educate companies, clients and potential clients where they fit in the communication and media mix (new and traditional) and how it best suits them. But how? A universal brochure? A PR czar? A contract to present to clients that basically says ‘do what I say and I’ll make you fly’?

I’ve decided the best approach should be individualized. Sounds obvious, but I’ve seen Web sites and information packets pushed out from PR agencies that aren’t doing them much good on their own. It takes connecting directly with clients. Really taking time and interest in how stratcomm can best be directed to support their business needs. IMPORTANT NOTE: The information we give clients is only as good as what they grasp. Asking them to read material when they are not trained in the field is a fruitless venture. Taking the time for a meaningful interaction that educates clients as well as the stratcomm practitioner as how to best approach and support clients is key. Don’t get so “big” that this element of service is neglected. Remember, our role is not only to help clients relate to the public, but to relate to them to accomplish this goal.

Mini Case Study: I had a heck of a time trying to sign a new client whom I THOUGHT I helped understand the stratcomm mix and the value added by incorporating it into their business strategy. I spent time with them and learned them and was fully engaged in their business offerings. With diplomacy and honesty, I presented the big and small pictures of this necessary support only to later learn they were reluctant to step out of their old business model, but merely lean toward this good idea. At first I thought they were not convinced of the value-add, but I later understood they have a very archaic way of thinking and acting – or not acting. They just weren’t ready and were not opening their minds to the potential of stratcomm. I agreed to start the process on a very limited, phased project approach so they could experience the communications support. This client is more comfortable with this method but it will be difficult for me to convince them of the value of my full support and even more difficult for them to reap the rewards any time soon. Baby steps. Oy.

Filed under: PR, SOCIAL MEDIA, STRATEGY

About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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