Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

White Paper Brilliance on Sales-oriented PR | Thomas Konrad, Unicat Communications

So many of us communicators and sales staff are either talking about this, arguing about it or avoiding its truth altogether.

Sales-oriented public relations is not the favorite activity of people like me who lean toward journalism and storytelling, but it’s necessary in many environments, so its worth becoming an expert in—for communicators and sales staff alike.

German PR professional  specializes in corporate and product PR, B2B communications for IT and high-tech companies and presents a brilliantly laid out white paper on the topic. The below quoted section excerpts are just a few of the concepts presented followed by the entire white paper.

I’d love to explore creating and facilitating a half-day study session, based on this paper, with communicators, sales professionals and C-suite folks to come to a new place of understanding and collaborating. Read on!

(from Sales-oriented PR white paper, by

Use content marketing and online PR to generate leads
By and large, IT companies in the B2B segment these days see their website as the first port of call for all product communication. Logically, they therefore invest heavily to attract traffic to their website. The most effective way to do this is by publishing content that adds information value for potential customers and decision makers …

Collaborate on content
The area with the largest overlap of sales and PR is customer-related content such as case studies, best practices and reference stories. Sales and PR teams should work together more closely to produce such content. …

More via About us – News – Unicat Communications PR Agency in Munich, Germany, specializing in IT, hitech and education. via White Paper Brilliance on Sales-oriented PR | Unicat Communications.

Filed under: MARCOM, PR, STRATEGY, WHITE PAPERS, , , , , , ,

4 Things Highly Persuasive Speakers Do |

women-presenting-1940x900_29955-Inc-SimsWyethThis is a nice piece (by Sims Wyeth via; especially for those concerned about engaging their audiences.

Sims Wyeth & Co.

Photo of Sims Wyeth via

 Unfortunately, many individuals and organizations push out loads of “stuff” via social media and other mediums and feel they’ve done their part, only to wonder why their audiences show little to no interest–be it sales increased or awareness heightened. Whether by articles, social media or in person, there’s always a story to be told and a “why” to explain. THAT is the moment people become mentally engaged and follow through with action!

Wyeth paints a clear picture of engagement.
Read on via 4 Things Highly Persuasive Speakers Do |


All Hail King Content!

Content is and will always be king. Only the methods of getting messages to the villagers change. This being said, it can be difficult keeping other departments/colleagues/clients aware of this tried and true method–content strategy first!

Covering social media ground is important, yes, but it’s merely a tactic. You need meat and potatoes on that plate if you’re going to serve it and expect your audience to take it in and digest it for good use. Metaphors aside, with a content strategy in place from the start, you can instantly infiltrate all applicable mediums with intended messages tweaked (or not) for the appropriate target.

So, PR/communications leaders, add to you list of duties, giving your colleagues and clients early and constant reminders why we do what we do and why we lean hard on strategy from the get-go. Shel Holtz writes:

“For communicators, stellar outcomes begin with understanding what a strategy is and how it differs from objectives and tactics. Strategies define overarching approaches to achieving business goals. Tumblr, Instagram and every other platform on the planet are tactics selected to meet the measurable objectives you identify in support of your strategy.”

via Why you don’t need a Facebook strategy | Articles | Home.


Do new social media tactics net desired results? A case to study via Peter Gabriel

While watching David Letterman tonight, I was intrigued with the publicity tactic of promoting Peter Gabriel’s new album—New Blood—by performing one song on the show and driving fans to a website for a full, ‘on demand’ performance. A money saving/money making idea that incorporates fan engagement as well as measurement via site hits. Brilliant.

I’m curious if many of my colleagues in the field have used this tactic, what the results were and how satisfying or lucrative it was. Do tell.


Social Media & PR | Valley PR Blog » Has Social Media Brought Us Closer in PR?

The following post by Charlotte Shaff appears on Valley PR Blog’s Web site and discusses the changing world of PR with the emergence of social media. I appreciate this and the fact that I’ve ‘met’ colleagues in the field
through social media. The connective/collaborative force is how, I
believe, our profession should evolve for the support of our roles and
our clients/organizations. Read on!

Has Social Media Brought Us Closer in PR

By Charlotte Shaff on January 24th, 2011 In Professional Development, Social Media

Lately I’ve been thinking about how much social media has expanded my friendships and relationships in the PR and Phoenix media world since I started out in 2005. Back when I started my biz, I pretty much knew what made a good story and … [more, via Valley PR Blog » Blog Archive » Has Social Media Brought Us Closer in PR?.]

Filed under: BEST PRACTICES, PR, SOCIAL MEDIA, , , , , ,

Intermingling: How to Use Twitter for Media Relations | Social Media Today [Robert A. Burns II]

New mediums meet old professions (ahem, journalism and PR) and the dynamics are far reaching and still somewhat untapped — but the professions remain the same. Journalism is about getting accurate information quickly and telling the story to the public. For journalists and PR folks alike, it’s about connecting and feeding off each other for the best possible outcome and engaging each other as well as the public. Hence, the newest of communication tools must be used with the same premise. Robert A. Burns II lays out the basics in his article regarding Twitter usage and media relations. Read on!

How to Use Twitter for Media Relations

By Robert A. Burns, II (August 11, 2010)

Many public relations professionals worldwide dream of the day that they can successfully pitch their latest and greatest story with the world via ‘the little blue bird.’ And quite naturally so, after more than 20 billion tweets. The real-time social platform Twitter has firmly established itself as not only one of the largest online hubs of social activity, but also as a fairly ripe vehicle for media pitches, a realization that has PR professionals rejoicing. It can make your job much easier — if you do it right. More via How to Use Twitter for Media Relations | Social Media Today.


About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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