Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

4 Things Highly Persuasive Speakers Do | Inc.com

women-presenting-1940x900_29955-Inc-SimsWyethThis is a nice piece (by Sims Wyeth via Inc.com); especially for those concerned about engaging their audiences.

Sims Wyeth & Co.

Photo of Sims Wyeth via Inc.com

 Unfortunately, many individuals and organizations push out loads of “stuff” via social media and other mediums and feel they’ve done their part, only to wonder why their audiences show little to no interest–be it sales increased or awareness heightened. Whether by articles, social media or in person, there’s always a story to be told and a “why” to explain. THAT is the moment people become mentally engaged and follow through with action!

Wyeth paints a clear picture of engagement.
Read on via 4 Things Highly Persuasive Speakers Do | Inc.com.

Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, CREATIVE, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , , , , ,

Do new social media tactics net desired results? A case to study via Peter Gabriel

While watching David Letterman tonight, I was intrigued with the publicity tactic of promoting Peter Gabriel’s new album—New Blood—by performing one song on the show and driving fans to a website for a full, ‘on demand’ performance. A money saving/money making idea that incorporates fan engagement as well as measurement via site hits. Brilliant.

I’m curious if many of my colleagues in the field have used this tactic, what the results were and how satisfying or lucrative it was. Do tell.

Filed under: AUDIENCE ENGAGEMENT, CASE STUDIES, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , ,

About a Medium (A vehicle of communication … not a psychic.)

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Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

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