Bailiwicking

Sharing practices & tidbits related to the skills, knowledge & expertise in STRATEGIC COMMUNICATIONS

4 Things Highly Persuasive Speakers Do | Inc.com

women-presenting-1940x900_29955-Inc-SimsWyethThis is a nice piece (by Sims Wyeth via Inc.com); especially for those concerned about engaging their audiences.

Sims Wyeth & Co.

Photo of Sims Wyeth via Inc.com

 Unfortunately, many individuals and organizations push out loads of “stuff” via social media and other mediums and feel they’ve done their part, only to wonder why their audiences show little to no interest–be it sales increased or awareness heightened. Whether by articles, social media or in person, there’s always a story to be told and a “why” to explain. THAT is the moment people become mentally engaged and follow through with action!

Wyeth paints a clear picture of engagement.
Read on via 4 Things Highly Persuasive Speakers Do | Inc.com.

Advertisements

Filed under: AUDIENCE ENGAGEMENT, BEST PRACTICES, CREATIVE, PR, SOCIAL MEDIA, STRATEGY, TACTICS, , , , , , , , ,

Blaunch! (i.e., blog launch)

By Lysa Fitzhugh
As if I didn’t have enough to do. Another blog. Blogging can take up time and be frustrating – if I have nothing to say. As it turns out, I’ve been working in strategic communications for about 20 years, and that leaves me with experiences to share and recommend, techniques and tactics to contemplate, client scenarios to discuss, and of course, annoyances to vent.

I originally thought I’d start this resource as a repository of information compiled in such a way that makes sense to me based upon my experiences. Something I could tap into (and add to) from any location without missing a beat. (I’ve changed places of employment enough times to get tired of rebuilding files and adapting them to a new environment, or to just keep them updated.) So it makes sense to put them online. My portfolio Web site did not make sense for a storage area, nor did a business Web site. As I contemplated the right venue, blogging exploded and became more accessible. Simultaneously, my need to create an online “library” evolved into a type of open forum, much like the open marketplace of ideas, to serve more than just me. So here is Bailiwicking!

The term ‘bailiwick’ is used when referring to “an area of activity in which somebody has particular responsibility, or in which he or she has specialized knowledge or ability.” (Encarta® World English Dictionary © 1999 Microsoft Corporation. Bloomsbury Publishing Plc.) As with many of my colleagues in this field, the core of my being is communications. Sounds corny, I know, but anyone who knows me would concur. And so, strategic communications is my bailiwick and in this blog I will, well, be ‘bailiwicking.’

There are several online resources by other communicators/groups I tap into for fodder and I may refer to them in this blog. I didn’t create this field and I don’t own it. It’s about sharing and supporting the strength and continual growth of strategic communications – be it PR, marcomm, creative, social media, audience engagement, strategy or tactics. It’s about contributing to the field from a unique perspective and understanding the similarities of all perspectives. This is my hat in the ring of chatter about strategic communications.

Dialogue welcome!

Filed under: ∆ TIDBITS ∆, COMMENTARY, , , , , ,

About a Medium (A vehicle of communication … not a psychic.)

alt image text

Reading List: professional & recreational

So I was reading this book (it's like a blog, but only papery) when I found myself using my brain to visualize what the words were describing. What a nifty and unique experience! I then found myself transported and, well, relaxed. Huh. As it turns out, it's okay to occasionally step away from ALL screens.

RSS Related Articles

  • An error has occurred; the feed is probably down. Try again later.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 78 other followers

Blog Stats

  • 535 hits

Upcoming Professional Events